Lovorika is an ethical fragrance brand rooted in natural perfumery & aromatherapy. They embrace ancient wisdom, old-world magic and new world vegan sustainable luxury.
They use not only the highest grade essential oils (as is common in fine aromatherapy), we also use luxurious Absolutes, Resins, CO2s, and Natural Isolates sustainably sourced globally. Together this gives our products the goodness of organic aromatherapy and the luxury of hand-crafted natural perfumery.
Founder, Daphna Rowe, has an MSc in Political Psychology, is certified in Aromatherapy and has studied the ancient art of natural perfumery and incense making. As scent is processed in the same part of the brain as emotions and memory, it is our belief that olfaction plays a seminal role in a healthy lifestyle.
DRY OIL PARFUM
Lovorika is the home of Dry Oil Parfum, the innovative, luxurious dry-oil parfum spray. The non-greasy formula lasts longer while hydrating and moisturising your skin. Not only will you smell fantastic, but your skin will also thank you. In a world infiltrated with harsh chemicals and synthetic, unsustainable materials, we provide an olfactory oasis of HEALTHY PERFUMES:
Each parfum is hand-blended then aged 4-6 weeks in black Miron ultraviolet glass, a bio-life enhancing container that allows the oils to naturally blend and mature. This creates a deeper aromatic experience and gives Lovorika double the shelf life of your average perfume or cologne.
Their perfumes are 100% natural. Lovorika stays true to the ancient art of perfumery and aromatherapy: what we put onto our body needs to be as clean as what we put into it.
Sustainability is a big issue in perfumery as a lot of the sought after botanicals can be sourced in ways that exploit the environment or a culture. It’s healthier to be natural but can our earth keep up with demands and are the local communities being hurt from that consumption?
To put sustainability into perspective, it requires roughly 242,000 rose petals to distil approximately 5 mL of rose oil (that’s only 100 drops of oil). So huge amounts of natural resources are being used to yield small amounts of oil. If sustainable, this is incredibly beneficial to local communities, but if poached it is extremely harmful.
Indian Sandalwood for instance— is no longer sustainable. The Indian government is making great strides to remedy this, but as sandalwood is being threatened in the wild, Australia and the South Pacific islands have entered the sandalwood market and are producing the trees sustainably.
They purchase theirs from Vanuatu an island in the South Pacific where local families harvest the trees and it benefits the people of the village. It’s sustainable and still has the luxurious aroma profile sandalwood lovers are used to.
Their frankincense comes from a Somalian Cooperative project committed to granting small, local stakeholders both access and control on the frankincense market which otherwise would be in the hands of the usual big operations.
As there aren’t proper regulations on sustainability in the fragrance industry, please take comfort that at Lovorika they do their due diligence on every material sourced.