The essence of great honour and integrity.

Your body and soul are cleansed, your mind is clear, your emotions are raw, and your heart is pure. There is good in the world, past, present and future. Let the purity shine through us all with the essence of White Castitas.

Fresh top notes of lemon and violet lead to a heart-combining rose, plum and liquorice fusion. A base of precious musk, sandalwood, amber, patchouli, oud and vanilla completes the scent.

INGREDIENTS: ALCOHOL DENAT., PARFUM, LINALOOL, LIMONENE, CITRAL

After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfumes with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.

To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world-class collection of scents.

” Memoize London is an extension of my own personal love of fragrance, exclusivity and quality. I hope you’ll enjoy wearing our perfumes as much as I have enjoyed creating them “

Our two core collections, the Light Range and the Dark Range are two collections of fragrances that mirror one another. The Light Range is designed to be bright and radiant, while the Dark Range is wickedly self-indulgent and opulent. Our ever-growing collection of Exclusives where we let our creativity abound. Whether it’s through unique collaborations or extraordinary olfactory renderings, this set of scents is all about unparalleled beauty and unconventional combinations.

Sustainability is a core value of Memoize. Our customisable, hand-finished caps are made by independent, artisan craftsmen in Yorkshire using offcuts of oak and walnut, ensuring that nothing is wasted. The rest of our product components and manufacturing is done within an 80-mile radius for the lowest possible impact on the environment. We also ensure we use biodegradable and recyclable packaging across all of our products. Using only the highest quality biodegradable product wrap, we leave our perfumes protected, but also our planet. 85% of all our products are recyclable.

Holly is personally involved in every step of the creative process to ensure our global audience receives the best olfactory experiences possible.